The Role of Technology in Trademarks

-How Would Tech Improve the Process (5 ways)
-Automation and AI Usage
-Professional Collaboration in the Naming Process

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Battling Trademark Infringement

-Data from a recent study
-Availability and protection
-Top 3 Influencers for Search & Filing
-The cost and impact of Infringement

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Key Findings – CompuMark Research Review & Insights

-Technology playing leading role in trademark process
-More filings – more infringement
-Cost of Infringement remains high
-Internal processes and perception changing
-Trademark landscape expanding

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